Showing posts with label copyright. Show all posts
Showing posts with label copyright. Show all posts

Tuesday, August 14, 2007

YouTube in court again

In light of how many bloggers embed YouTube videos in their blogs, I decided to focus this week on YouTube’s current legal troubles.

Once again YouTube is under fire – this time from the National Music Publishers' Association (NMPA). The NMPA claims that songwriters (signed up with them) haven’t been receiving proper compensation for music which has appeared in YouTube videos. The biggest plaintiff, Viacom Inc, owns Paramount and MTV. Viacom will be suing YouTube for over 1 billion dollars, for allegedly posting over 160,000 of their videos without permission.


However, YouTube claims that it is complying by the law by “immediately taking down any clips found to be violating copyrights after receiving notification”. Their use of antipiracy software (such as audio-signature technology, that can detect a copy of licensed video) has helped a fair amount, but thousands of illegal videos are still available on the site.


Where all this is relevant to bloggers (and in fact to anyone who likes to incorporate YouTube videos into their site), is that content owners are not only targeting YouTube for copyright infringements, but are also after third party websites that link to infringing YouTube content. So you could be held responsible for even linking to a video which infringes on copyright. Although the chance is quite minimal that the content owners would really bother about suing someone for embedding a video on their blog, one has to remember that its not just about getting caught – linking to a video that is clearly infringing on copyright just looks bad as well.


These are things you should look out for when embedding a YouTube video on your site:

- don’t use anything that has a soundtrack which has clearly been used without permission (for example, a mash-up with a Madonna song in the background)
- same goes for movies – don’t link to videos where more than 10 seconds of a copyrighted movie appears – anymore than 10 seconds and its not fair use. See my post last week for more information on fair use.
- check out if there is a copyright notice or disclaimer at the end of the video – this can indicate whether or not the creators got permission for the owners of the work


All in all, one should be very careful about what you link to, especially if it’s from YouTube.

Wednesday, August 8, 2007

Fair use in SA

I recently discovered a really great media law podcast called Legally Content, a must for anyone interested in intellectual property issues. Last week's topic was fair use. I suggest that you click on the above link to listen to the latest episode of Legally Content, before reading my discussion of fair dealing in SA.

Fair use, like Creative Commons, is another way to get around the totalitarian extremism of copyright. Fair use allows for the limited use of copyrighted materials (without the permission of the authors/owners), as long as four conditions are met:

- the derived work must be a “transformative use” of the original. In other words, something new must be made of the original work. This is why parodies (such as Weird Al Yankovich’s Madonna rip-off “Like a Surgeon”) fall under fair use.
- The nature of the copied work must be taken into account: autobiographies, documentaries etc are more likely to be legally copied (under fair use) than fictions, films etc.
- The effect on the monetary/market value of the copied work: the copying of the work must not diminish the market value of the work.
- No more than 10 percent of the original may be copied, and the heart of the work is off limits (the heart of a work is its main theme, eg: the twist at the end of a movie, the conclusion of a book)

If all these factors are met, then one may argue fair use.

In South Africa, our fair use policies are less clear and much less effective than those in America. In the South African Copyright Act of 1978, fair dealing (the South African derivative of fair use) is described in section 12(1) of Act 98. I quote:

“ Copyright shall not be infringed by any fair dealing with a literary or musical work

(a) for the purposes of research or private study by, or the personal or private use of, the person using the work;
(b) for the purposes of criticism or review of that work or of another work; or
(c) for the purpose of reporting current events
(i) in a newspaper, magazine or similar periodical; or
(ii) by means of broadcasting or in a cinematograph film;
Provided that, in the case of paragraphs (b) and (c)(i), the source shall be mentioned, as well as the name of the author if it appears on the work. “

Notably, the above passage does not account for the use of film or radio snippets. Its pivotal for new media journalists to keep this in mind when creating multimedia packages for the internet. One may not legally use any film snippets, and permission must be gained to use music or snippets from literature.

Wednesday, July 25, 2007

Copyright set free

In this weeks blog I will be discussing a project which is itself a “golden mean” between the harsh stipulations of traditional copyright and the free-for-all of putting one’s work into the public domain – The Creative Commons.

The Creative Commons is an innovative project which gives authors the option to declare“some rights reserved.” Unlike the black-and-white totalitarianism of traditional copyright ( with “all rights reserved”, which can seriously stunt the life of a work) or the anarchy which results when no rights are retained (and an author’s work may be exploited), Creative Commons aims to protect the work while still encouraging transformative, innovative uses of it.

Creative Commons was in part inspired by the Free Software Foundation’s GNU General Public License first project (GNU GPL), however, unlike the GNU GPL, Creative Commons does not deal primarily with software : instead, it’s focus is on the licensing of other cultural commodities such as photography, literature, artworks, film, websites, scholarship etc.

Getting a Creative Commons license for one’s work (whether it be a photograph or a flash cartoon) is a great way to to retain one’s copyright while still licensing the work as free for certain uses on certain conditions. Allowing for a fair amount of freedom can keep your work “alive” for longer.

To give an example, imagine you take a photograph of a sunset. If you were to get it copyrighted and have “all rights reserved”, anyone wanting to use your photograph will have to get your permission, and possibly pay you to use it. This can be a huge discouragement to anyone wanting to use your work, and it may mean that your work never really has the chance to “evolve”, or to be more widely circulated. If, however, you are not terribly concerned about getting money from anyone using your work, and you opt for “some rights reserved”, you may find that your photograph exceeds its bounds, and is used in a variety of interesting and exciting ways (for example, maybe someone will incorporate your photograph into a webdesign, or a painting).

There are four conditions which one can apply to one’s work with a Creative Commons license:

-attribution requirement: the work may be reproduced and redistributed as long as credit is given
- no commercial use: the work may not be used for commecial purposes, unless permission is granted
- no derivative works: work may be copied and redistributed, but may bot be altered or transformed
- share alike option: people who use the work must make it available on the same terms given in the license

As media producers, we are often involved in personal side-projects – from designers making digital artworks in their spare time to print journo’s writing a book on the side – and its important to think very carefully about how to license one’s work before sharing it with the world.