Fair use in SA

I recently discovered a really great media law podcast called Legally Content, a must for anyone interested in intellectual property issues. Last week's topic was fair use. I suggest that you click on the above link to listen to the latest episode of Legally Content, before reading my discussion of fair dealing in SA.

Fair use, like Creative Commons, is another way to get around the totalitarian extremism of copyright. Fair use allows for the limited use of copyrighted materials (without the permission of the authors/owners), as long as four conditions are met:

- the derived work must be a “transformative use” of the original. In other words, something new must be made of the original work. This is why parodies (such as Weird Al Yankovich’s Madonna rip-off “Like a Surgeon”) fall under fair use.
- The nature of the copied work must be taken into account: autobiographies, documentaries etc are more likely to be legally copied (under fair use) than fictions, films etc.
- The effect on the monetary/market value of the copied work: the copying of the work must not diminish the market value of the work.
- No more than 10 percent of the original may be copied, and the heart of the work is off limits (the heart of a work is its main theme, eg: the twist at the end of a movie, the conclusion of a book)

If all these factors are met, then one may argue fair use.

In South Africa, our fair use policies are less clear and much less effective than those in America. In the South African Copyright Act of 1978, fair dealing (the South African derivative of fair use) is described in section 12(1) of Act 98. I quote:

“ Copyright shall not be infringed by any fair dealing with a literary or musical work

(a) for the purposes of research or private study by, or the personal or private use of, the person using the work;
(b) for the purposes of criticism or review of that work or of another work; or
(c) for the purpose of reporting current events
(i) in a newspaper, magazine or similar periodical; or
(ii) by means of broadcasting or in a cinematograph film;
Provided that, in the case of paragraphs (b) and (c)(i), the source shall be mentioned, as well as the name of the author if it appears on the work. “

Notably, the above passage does not account for the use of film or radio snippets. Its pivotal for new media journalists to keep this in mind when creating multimedia packages for the internet. One may not legally use any film snippets, and permission must be gained to use music or snippets from literature.